STELLENBOSCH, Western Cape — A new chapter is unfolding in the Winelands as Stellenbosch Football Club officially reunites with global football apparel giants Umbro South Africa in a landmark long-term technical partnership ahead of the 2026/27 Betway Premiership season.
The agreement represents more than just a kit partnership — it is a powerful reunion between two brands connected by history, ambition, and unforgettable moments. Umbro returns as the club’s technical partner after previously supplying the famous Maroons during their historic 2018/19 National First Division title-winning campaign, a season that secured Stellenbosch FC’s promotion to South Africa’s top flight for the first time.
A Reunion Built on History and Ambition
For Stellenbosch supporters, the return of the iconic Umbro double-diamond logo carries a special meaning. It was present during one of the most important moments in the club’s journey — when a young and ambitious side announced itself on the national stage.
Since then, Stellenbosch FC has evolved into one of South Africa’s most exciting football institutions, establishing itself as a consistent top-flight contender with impressive league finishes, domestic cup success, and memorable continental performances.
Now, as the club looks towards an even bigger future, the renewed partnership with Umbro aims to combine the strength of the past with the ambitions of tomorrow.
Stellenbosch FC CEO Rob Benadie expressed his excitement about the reunion:
“Reuniting with Umbro connects an important chapter in our past with a shared vision for the future. This renewed partnership will support the Club as we continue to grow and compete at the highest level. Umbro was a great partner during our promotion-winning era, and we look forward to building on that shared history and creating new memories together in the years ahead.”
Through Umbro’s official African licensee partner, ShockProof Investments, the agreement will see the brand provide Stellenbosch FC with official match kits, high-performance training apparel, and lifestyle collections for players, staff, and supporters throughout the 2026/27 campaign.
New Kits, Same Identity
With the new season approaching, excitement is already building around the unveiling of Stellenbosch FC’s latest Umbro collection.
The new designs are expected to celebrate the club’s unique identity while introducing modern performance features designed for the demands of elite football.
The Home Kit
The home strip is set to embrace the club’s iconic maroon colours, representing the pride, passion, and heritage of the Cape Winelands.
Combining classic football aesthetics with Umbro’s latest innovations, the jersey is expected to deliver a balance of tradition, comfort, and performance for both players and supporters.
The Away Kit
Although full details remain closely guarded ahead of the official launch, the away design is expected to bring a fresh look while maintaining the club’s connection to its roots.
The alternate strip will aim to provide a bold identity on the road while incorporating subtle elements inspired by Stellenbosch’s rich culture and surroundings.
ShockProof Investments Sales Director Byron Mulholland highlighted the excitement around welcoming Stellenbosch FC back into the Umbro family:
“We’re excited to welcome Stellenbosch FC back into the Umbro family and to support the players in performing at their peak. The club’s remarkable rise and the energy it brings to South African football align perfectly with our values of passion and performance.”
Supporters Await the New Collection
As the 2026/27 season draws closer, fans will soon be able to get their hands on the new Umbro replica jerseys, training gear, and official lifestyle apparel through Stellenbosch FC’s retail platforms and selected sporting outlets.
For the Maroons, this partnership represents a perfect blend of nostalgia and progress — a reminder of where the journey began and a symbol of the heights the club hopes to reach.
With Umbro back on their shirts, Stellenbosch FC enters the new season carrying a familiar look, renewed confidence, and a hunger to create more unforgettable memories on the pitch.
