Orlando Pirates Football Club has entered a bold new chapter, officially unveiling Amstel Lager as the club’s official beer sponsor ahead of the 2025/26 Betway Premiership season. The announcement was made on 6 August 2025 at Orlando Stadium in Soweto, marking the beginning of a fresh partnership between two iconic brands in South Africa.
The partnership signals the end of the Buccaneers’ long-standing relationship with Carling Black Label and introduces a new commercial identity to match the club’s ambitions both on and off the pitch. With Amstel Lager now part of the club’s sponsor portfolio, Pirates are setting the tone for a re-energised future.
More than just a branding move, this collaboration reflects a shared commitment to tradition, quality, and fan culture. As a globally recognised name under the Heineken Beverages umbrella, Amstel brings a strong presence to the Pirates family and is expected to play a visible role in matchday experiences, fan activations, and community outreach.
The announcement also follows another major commercial milestone for the Soweto giants — their recent signing of Suzuki South Africa as their official vehicle and sleeve sponsor. Together, these partnerships position Orlando Pirates as one of the most marketable and commercially vibrant football clubs in the country.
As the new season approaches, the club continues to make strategic moves off the pitch, adding strength to its brand while striving for silverware on it. The 2025/26 campaign is shaping up to be one of the most competitive in recent memory, and the Buccaneers are clearly focused on winning — both in football and in business.
📍 Quick Recap
- Sponsor: Amstel Lager
- Announced: 6 August 2025
- Replaces: Carling Black Label
- Other New Sponsor: Suzuki South Africa (Official Vehicle Partner)
- Location of Launch: Orlando Stadium, Soweto
